Our Family

In 1867, our founding grandfather started a general trading business dealing in products such as coffee, rice, and some tea. By 1921, his son—our great-grandfather—officially established the business and began importing tea from India. Over time, our grandfather expanded the imports to include tea from Sri Lanka during the 1960's and 70's. It was during this period that our father, Hasan Saadeldeen, discovered his passion for Ceylon tea. His vision was to provide customers with exceptional flavor, quality, and peak freshness in every cup. Today, we are proud to be one of the region's oldest and most respected family-owned tea companies.

Collaborating closely with our employees, we ensure that the premium quality of our tea consistently meets the Saadeldeen standard. Our brands have become household names in several countries, and we are continuing to grow our presence throughout the region.